CASE STUDIES

At We Heer You, we specialise in results driven influencer marketing and social media strategy that delivers real impact. Our case studies showcase how we’ve helped brands amplify their online presence, connect with the right audiences and drive measurable growth.

 

Kellogg’s White Choc Coco Pops Launch

We created viral demand for Kellogg’s White Choc Coco Pops using clever organic and paid tactics.

Kellogg’s White Choc Coco Pops Launch

We strategically launched Kellogg’s White Choc Coco Pops using an effective digital strategy. We wanted to bring the nostalgia of Coco Pops back, whilst also recruiting new consumers and driving mass awareness.

Approach:

There were four elements to the strategy, including a collab with LAD Bible, gifted influencer seeding, organic activity and cleverly using paid boosting.

A week before the launch, our organic activity involved us retweeting Tweets from many years ago of consumers asking for a White Choc flavour, this created a mystery around why Kellogg’s were randomly retweeting these, further creating organic conversation.

We then whitelisted a Tweet using paid media to promote it – again causing conversation up to the lead of the launch.

We snapped a very simple image of the pack to post organically across all platforms, which went viral on the day of the launch.

The viral aspect of the launch resulted in packs being sold out constantly in stores, creating a FOMO experience amongst consumers. We then shared UGC of consumers getting their hands on packs, in turn resulting in organic PR with the media creating headlines.

Results:

+ 10.7 million reach

+ 400,000 engagements

 

Disney x Nala’s Baby

We brought the magic of Mufasa: The Lion King to life with Disney and Nala’s Baby through a large-scale influencer campaign.

Disney x Nala’s Baby

To celebrate the release of Mufasa: The Lion King, Nala’s Baby partnered with Disney to launch a limited-edition bundle. We led the influencer marketing strategy, bringing the collaboration to life through storytelling and creator partnerships.


Approach:

We gifted 120 influencers across different tiers with the co-branded bundle. Each creator was selected for relevance, diversity, and creativity. The content reflected nostalgia and excitement, aligned with both brands’ values.

A paid collaboration with influencer, Poppy Hollins, showcased the magical partnership between the two brands.

Along side this, we held an exclusive screening of Mufasa: The Lion King for influencers to attend with their families at the Genesis Cinema, London.


Results:

  • 5.3M+ organic reach
  • Strong engagement across all platforms
 

VerMillion Event Specialists

We helped VerMillion spotlight their luxury Christmas décor offering by turning high profile influencer, Joe Baggs’ home into a winter wonderland.

VerMillion Event Specialists

Vermillion Event Specialist wanted to be known not just for events, but as leaders in high-end festive styling. We partnered them with influencer Joe Baggs (2M+ followers) on a gifted basis.


Approach:

Joe and his partner Kiane featured the luxurious décor in their home across seasonal content, keeping Vermillion front-of-mind through regular tagging and lifestyle-led posts throughout the two months.


Results:

  • Just under 3M organic reach

  • 10 Christmas styling bookings off the back of the campaign

  • New long-term, high-end (celebrity) clients

 

We Love Cake

We helped grow a loyal community for We Love Cake through a tailored organic, paid and influencer strategy.

We Love Cake

We Love Cake, a Vegan and Free From brand, tasked us to raise their brand awareness, grow their community and increase awareness of instore offers across major supermarkets, Tesco, Morrisons, Sainsbury’s and Waitrose.

Approach:

We developed and executed an organic, paid and influencer strategy across IG. The organic activity consisted of community engagement, creating none branded static and video content, giving the page a raw and authentic feel, as opposed to looking fully branded with lifestyle images.

Paid ads were run during instore promotional periods, using specific content tailored towards showcasing the delicious food.

We collaborated with 15 gifted gluten free and vegan influencers, with a 93% success rate for coverage and 3 paid influencers – My Gluten Free Life, My Gluten Free Guide  and Gluten Free Alice. This activity drove sales as we saw a significant increase in the We Love Cake community posting about trying and discovering the products during this period.

Results (across a 6 week period):

+ 12% followers

+ 9,622% reach

+ 525% engagements

+ 321% profile visits

 

Red’s True Barbecue

We turned up the heat for National Burger Day with a content-led influencer, organic and paid campaign.

Red’s True Barbecue

To celebrate National Burger Day on 26th August, we ran a social media campaign to raise awareness of Red’s True Barbecue sauces and the new range of frozen burgers in Tesco stores.

Approach:

Keeping the existing Red’s branding in mind and knowledge of social media being a conversational space, we introduced a ‘BBQ confessions’ angle to the creative. This included asking people what their favourite sauce is on a burger and what order they stack it in, using polls on IG stories.

Content was created for feeds highlighting the launch, as well as a ‘food porn’ video being produced, showing the Red’s way to a perfect burger stack. The content was posted with an organic and paid approach.

To help increase reach outside of the Red’s channels, we partnered with two foodie influencers, Tom’s Big Eats and James Brooks, to create content for us. They were sent a pack of burgers and a selection of sauces to create their own recipe. The content was shared on their channels and on Red’s as static images and a Reel of their burger being created.

Results (across a two month period):

+ 2.3 million reach

+ 19.1K engagements

 

Manchester Drinks Co

We helped Manchester Drinks Co build a stronger online presence through engaging content, strategic paid campaigns and influencer led cocktail recipes.

Manchester Drinks Co

To raise Manchester Drinks Company brand awareness, we managed the content creation, influencer marketing, organic and paid areas as well as community management, across IG and FB.

Approach:

We created a bank of stunning imagery and reels of all the Manchester Drinks Co portfolio, to be used across different key events.

We worked with drinks influencers to create reels which we reposted on our owned pages and then supported with paid media to increase the brand awareness.

Using assets from both, monthly content planners were put together, factoring in any national days, events and reactive opportunities.

Results:

+ 580% Reach

+ 60% Engagements

+ 35% New Followers